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Case Studies

Read below about how I have partnered with companies facing a variety of challenges in a range of industries.

Case Study

PCH

“Anthony successfully navigated a challenging set of cultural, resource, and technical constraints to
deliver the revenue growth we needed while maintaining progress on our pre-existing game development
initiative.” – Josh Glantz – VP, PCH Digital Network

Case Study

  • Problem: PCH’s online games division faced stagnating revenue and an aging audience, with
    leadership resistant to risk and innovation.
  • Solution: Focused on increasing engagement within existing games by segmenting users,
    optimizing email frequency, and predicting player fatigue to redirect them before drop-off.


Result: Grew game play, page views, and ad revenue by roughly 35% over 12 months – without new investment, new users, or added headcount.

PCH was a $700M direct marketing company with strong offline business and a growing online presence built around simple web-based games. They had recently acquired a small game studio to attract younger users, but leadership’s aversion to risk and tight control over investment made innovation nearly impossible.

I was brought in to drive growth for the Play-and-Win division. With no new user acquisition allowed and no new budget, I focused on what we could control: engagement. My team segmented the site’s 2.5 million users based on play frequency and ran a series of tests to optimize email timing, frequency, and copy. We also analyzed gameplay behavior to predict when users were likely to stop playing and began redirecting them to new games just before they dropped off.

These low-cost, data-driven initiatives delivered real impact: game play, page views, and ad revenue rose roughly 35% in 12 months, despite a stable (and aging) audience. This was a case study in finding opportunity within constraints, and using analytics and behavioral insights to unlock growth where others saw limits.

PLAAY

“Anthony got us out of a bad situation that probably would have moved to costly litigation. I don’t think we
could have gotten as far as we did, as fast, and at as reasonable a cost without his expert intervention.” -Chris Ricciardi – Founder and CEO, PlaaySports

Case Study

  • Problem: PlaaySports had funding, customers, and a vision…but no working product. Their offshore dev
    team was over budget, behind schedule, and holding the source code hostage.
  • Solution: I took over product leadership, built a relationship and trust with offshore dev to secure code
    access, replaced the vendor, rebuilt agile processes, and refocused the team on field testing and user
    feedback.


Result: Launched the product, achieved steady revenue growth, and ultimately secured an acquisition by a larger industry player.

PlaaySports had everything most startups dream of: funding, market expertise, and patentable IP. What they didn’t have was a functioning product. Their offshore development team was behind schedule, over budget, and holding the source code hostage – a classic case of founders with deep domain knowledge, but no technical leadership to bridge vision and execution.

I came in as a fractional product and technology lead. My first priorities were to regain possession of the source code and get a usable product live. We negotiated a handover with the prior vendor, migrated the code to a secure repository, and brought in a trusted development team under a new agile structure with clear deliverables and accountability.

Once the team had a functioning process, we focused on learning fast: implementing only the highest-impact features, validating ideas through real user testing at sports events, and tightening the feedback loop between users and developers. This approach improved velocity, reduced waste, and aligned the team around outcomes instead of activity.

Within months, PlaaySports launched in the App Store, achieved consistent revenue growth, and gathered real-world traction. Not long after, the product was acquired by a larger industry player, turning a stalled build into a successful exit.

FLOMATCHER

Case Study

  • Problem: Revenue was unpredictable, tied to long-lead government contracts and custom
    projects.
  • Solution: Designed a simple add-on product informed by existing design expertise and
    outsourced production to reduce costs.


Result: Faster adoption through existing channels, improved margins, and a more predictable business model.

When I started working with this controls company, they had a serious challenge: revenue was bumpy and unpredictable. Their business depended heavily on custom-designed systems with multi-year lead times and the timing of government contracts – things largely outside their control.

We looked at three options:

  • Acquire a similar company to broaden the base.
  • Move into commercial clients for more stable demand.
  • Create a low-cost, high-volume component that could be sold broadly, leveraging their design expertise and reputation.

Option 1 was expensive and didn’t truly solve the volatility problem.

Option 2 meant a long wait before revenue showed up.

Option 3 however, was low-cost, could move quickly, and played to their strengths.

We went with option 3. The company outsourced design and manufacturing, then used its own component suppliers as the sales channel. Within 18 months, that new product line added 15% to top-line revenue, with strong margins and – most importantly – a more predictable stream of business.